Services

Thoughtful visual identities rooted in story, place, and purpose.

Identity Design

A distinctive visual identity for your brand—drawing insights from your company’s purpose, audience, values, and more. I recommend the following foundation:

  • Research, Strategic Insights + Mood Board

  • Primary + Secondary Logo

  • Brand Mark

  • Logotype

  • Color Palette

  • Brand Typography

  • Brand Style Guidelines

Add-Ons

Expand upon the foundation with custom add-ons that infuse warmth and texture, articulate complex ideas, and seamlessly narrate your story across platforms. Examples include:

  • Supporting Icons

  • Patterns

  • Merch Design

  • Illustration Systems

  • Print + Package Design

  • Signage Design

  • Social Media Design

view my work

I create custom proposals for every project based on scope and goals.

Visual identity projects typically begin at $5,000. If you have a specific budget or questions, reach out!

Abby Swain

Hi, I’m Abby—an artist and designer specializing in visual identity and display type design. I work with brands to uncover their unique story and translate it into a thoughtful, strategic visual presence.

TESTIMONIALS

Inquiries

Interested in working together? Please fill out this contact form.

Fonts

Purchase directly from my Font Shop or Creative Market.

Education

Maine College of Art & Design | BFA, Graphic Design

  • The final identities I develop for my clients are considered “Works For Hire”, meaning clients have full ownership over the logo assets once approved, signed, and paid for. Please refer to “trademarks”.

    Add-on licensing for icons, patterns, and illustrations may vary depending on scope and end use.

  • What is a trademark?

    The work we create for you isn’t automatically trademarked but we’re happy to point you in the direction of intellectual property attorneys with experience in trademark law. They’ll guide you through the formal process with USPTO after we design your logo.

    See trademark examples.

  • Identity design: 8-12 weeks.

    Illustration, icons, and pattern development add-ons: an additional 2-4 weeks or longer, depending on complexity.

FAQs