Jennifer Judd-McGee is a Maine artist, maker, and creator-proprietor behind Swallowfield. Drawing inspiration from Jen's original papercut artwork, I developed a visual identity featuring a custom wordmark, hand-crafted iconography, and a flexible brand system designed to feel both refined and handmade. The identity extends across packaging, print, and digital applications while remaining visually connected to the Swallowfield brand.

JJM photography by Swallowfield.